How Much Should I Spend on a Logo
Updated: Jan 19
That's a pretty loaded question but as a creative director I am definitely qualified to answer the question. But as a creative director my view may be biased, so instead I will explain how much you can expect to pay on average.
This is a little bit of misnomer, because as we all know nothing is really free. However if you don't want to pay any money out of pocket, you can always complete the project yourself. But if you don't have a design, or at least a marketing, background I wouldn't recommend this option. And the reason why is because the cost of bad design is far more expensive than hiring a professional designer or agency to complete the project for you.
Student Designer $150.00 - $300.00
This is the cheapest option, and if you find a talented student you can get a really good logo for a cheap rate. You will be trading value for inexperience. I recommend this option to startups being personally funded. If you go with this option you will most likely only receive a logo.
Freelance Designer $300.00 - $900.00
If you are looking for a more experienced designer to complete your logo project but still want to be price conscious this is the best option for you. Freelance designers either make a full time living off freelance work or they have a full time position as a designer and complete their projects. Working with a freelance designer you should receive minor branding, Color and typography.
Branding Expert $900.00 - $3,000.00
This is an individual designer whom specializes in branding design. They are highly skilled at branding design so you will receive a logo along with brand guidelines. To receive brand strategy you may have to pay above the stated range. This is who we recommend for very small business that are already making money.
Boutique Design Agency $3,000.00 - $10,000.00
This is a small team of designers, with a small agency you have multiple people working on your logo and branding. Because of this you will receive a much higher quality product. Since you have multiple experts working together you are guaranteed to receive a logo and branding strategy that are far more effective than the previous options. The old adage goes two heads are better than one, try three to five. We recommend this to small business looking to grow quickly and large corporations looking to stay within budget.
Branding Agency $10,000.00 - $50,000.00+
This is the highest amount you can pay and you walk away with the best branding money can buy. If you are a large corporation and your goal with your branding project is to create the most effective strategy possible this is the best option for you.
You can easily spend between $0.00 and $50,000+ on your logo and branding project. Keep in mind, how much is your own time worth and remember spending more usually means better results. So if your goal is to create the most effective material for your business or organization pick something higher on the list. If you just need something to get started pick something lower on the list.